Marketing and PR

Northern Silicon Valley Partnership

As an organization sponsor, KCS teamed up with WWhite Design to create a brand and identity for the Northern Silicon Valley Partnership. We created a communications platform for the group, which was formed by four East Bay City Economic Development teams.

We designed a logo, established a color palette, and created a visual appearance that would give the new initiative instant credibility. We finished up by providing a brochure-style website and a matching PowerPoint template.

Kiva Designs

KCS wrote the content for Kiva's new luggage product catalog for 2010, along with hang tags and other marketing materials. With a great look and feel and custom photography by WWHITEDESIGN, Kiva's catalog descriptions truly reflect the company's environment-friendly commitment.

Capella E-Zine

This quarterly e-magazine includes a regular series of columns and articles, desinged to help Astra members keep up to date on news and programs for women-owned businesses. Astra, a regional operating unit for WBENC, provides national certification, as well as periodic events where members can network with corporate buyers and build business partnerships. Capella is published quarterly, and delivered electronically via an e-mail announcement and a complete online version.

LingoTree Brochure

KCS developed copy and design for a unique, eight-panel brochure for LingoTree. Since the company's focus is on words and translation of content, the client's objective was to create an eye-catching piece with bold colors and simple graphics that would draw the eye to the text.

Silicon Valley Business Journal Advertising Supplement

For this professional copy writing assignment, Kennedy Consulting Services produced ten articles for a special advertising supplement in the San Jose / Silicon Valley Business Journal. The project involved conducting interviews with the corporate leaders of a number of local biotech and medical device companies, extracting their views on the specific topics covered by the supplement, and crafting a series of articles designed to build awareness of a growing biotechnology center in the East Bay with the 12,000 readers of this respected print publication.