KCS created a new brand and identity for a consortium of eight Newark CA hotels, the Chamber of Commerce, and the City of Newark Economic Development Department. The project goals included positioning the community as a "smart" place to stay for business and leisure travelers, increasing collaboration, and reaching full occupancy.
City of Fremont - South Fremont / Warm Springs Strategy
The City's Economic Development Department required new brochures for a new opportunity area in Warm Springs, targeted to developers and business. The huge acreage surrounds the location of the new BART station, as well as the new home of Tesla Motors. KCS designed a number of marketing pieces for this project, including this 4-page brochure.
KCS wrote the content for Kiva's new luggage product catalog for 2010, along with hang tags and other marketing materials. With a great look and feel and custom photography by WWHITEDESIGN, Kiva's catalog descriptions truly reflect the company's environment-friendly commitment.
City of Union City
Working with WWhite Design, Kennedy wrote the content for this multi-page brochure for the City's Economic Development Department. KCS worked pro bono as a member of the Economic Development Advisory Team.
Northern Silicon Valley Partnership
As an organization sponsor, KCS teamed up with WWhite Design to create a brand and identity for the Northern Silicon Valley Partnership. We created a communications platform for the group, which was formed by four East Bay City Economic Development teams.
We designed a logo, established a color palette, and created a visual appearance that would give the new initiative instant credibility. We finished up by providing a brochure-style website and a matching PowerPoint template.
This quarterly e-magazine includes a regular series of columns and articles, desinged to help Astra members keep up to date on news and programs for women-owned businesses. Astra, a regional operating unit for WBENC, provides national certification, as well as periodic events where members can network with corporate buyers and build business partnerships. Capella is published quarterly, and delivered electronically via an e-mail announcement and a complete online version.
KCS developed copy and design for a unique, eight-panel brochure for LingoTree. Since the company's focus is on words and translation of content, the client's objective was to create an eye-catching piece with bold colors and simple graphics that would draw the eye to the text.
Silicon Valley Business Journal Advertising Supplement
For this professional copy writing assignment, Kennedy Consulting Services produced ten articles for a special advertising supplement in the San Jose / Silicon Valley Business Journal. The project involved conducting interviews with the corporate leaders of a number of local biotech and medical device companies, extracting their views on the specific topics covered by the supplement, and crafting a series of articles designed to build awareness of a growing biotechnology center in the East Bay with the 12,000 readers of this respected print publication.
United Education Rebranding
KCS created a new brand and identity for United Youth Enrichment Schools, a chain of San Francisco Bay Area schools that is focused on teaching the Chinese language and culture to American students. The first step was to simplify the name of the parent organization to better reflect the range of training programs. The new logo includes dialog boxes that demonstrate the dialogue that is required to learn. More to come...