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E-Mail Marketing Tip
Understand and Use Your Results
Tracking metrics like receipts, bounces, opens, clicks, forwards and signups is the first step to understanding what's happening to your emails.
But those numbers are more than just metrics - they're your audience talking to you. Not with real voices, because that would be weird, but through their actions, or by their inaction.
Listen to what your readers are saying, and then apply what you learn to your future emails.